A new red-band trailer has been released for SINISTER, Scott Derrickson’s new horror film starring Ethan Hawke. I love that they included the line “SINISTER is going to f*** a lot of people up” as a promotional quote from JoBlo. I don’t know what it actually says about the movie, but for some reason it makes me want to see it!
This trailer has no dialogue — it’d be interesting to find out what the logic behind that decision was; but I think it works pretty well anyhow.
As for the craft of trailer creation, there’s a cool piece that NPR did earlier this year that analyzes The Art Of The Modern Movie Trailer that you should read if you’re interested.